What type of marketer are you ?

There are a lot of stereotypes out there about marketers. Take this quick quiz to find out what type of marketer you are.

If I was the marketing manager for a New Zealand pavlova company trying to crack the Australian market, my marketing tactics would consist of:

Initially TV to build brand awareness, then press with a purchase call to action.

33% TV, 33% press and 33% online – the best results are achieved when a combination of media is used.

Trade marketing – I’d take the head of Woolworths out to lunch.

TV only – I didn’t think Australians could read.

A finely tuned orchestra where all elements easily integrate together in harmony.

The London Underground. Lots of lines everywhere but I don’t know where they are going.

Sheep. I just follow what my competition does.

What product pricing model?

The best resource available to me for gaining customer insight.

My best friends. They’re the only reason I meet my targets each month.

Ego-maniacs who should be kept out of the marketing department at all times.

Never to be trusted. They’re stupid people who take all the credit for my work.

Review all my activities to ensure they really are the best way to reach my target audience.

Fire the Gen Y know-it-all marketing assistant who’s been bugging me all year.

Cancel all my “marketing lunches” and business class travel.

Stick with my current plan and suck up to the finance manager.

FMCG – there are lots of perks and I get free food, wine, toilet paper etc.

Big business – I enjoy spending lots of money and earning lots of money.

Charity – I get to use my bargaining skills I learnt backpacking in Vietnam (and for the karma).

Social marketing – I’m the oldest in my family so I’m used to telling people what to do and how to behave.